Introduction To Marketing
01. What do you mean by Marketing? Ans: Marketing is the process of promoting and selling products or services through various tactics and strategies. It includes conducting market research, promoting products or services, and reaching customers through advertising, sales, and other methods. The goal of marketing is to increase awareness and sales of a product or service in order to drive business growth. 02. Briefly explain the concept of marketing mix? Ans: The marketing mix refers to the combination of elements that a business uses to market and sell its products or services. The elements of the marketing mix are often referred to as the "4 Ps" or the "7 Ps" of marketing. The 4 Ps include: The 7 Ps of the marketing mix are a framework for considering all of the elements that go into creating and delivering a product or service to customers. The 7 Ps are: 01.Product: The product or service that a business offers to customers. This includes the design, features, pa...